Ohana
Connecting Mastercard to a new generation of users
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Connecting Mastercard to a new generation of users
Ohana is an educational credit product for teenagers to gain financial confidence through the mentorship of their parents.
Teenager's experience revolves around the theme of progressive education, while parent's experience revolves around two core themes: mentoring and monitoring.
Teenagers can start build credit early on, earn rewards through education, and eventually achieve financial responsibility and independence.
Mastercard earns revenue by selling this white-label service to partner banks, strengthens relationship with banks, and ties to other Mastercard programs
Banks drive engagement on the bank platform, offer rewards to a new customer segment, and acquire family-level data
Both banks and Mastercard grow credit market, increase in-network spend, and retain young customers by introducing them to credit card earlier.