Ohana

Connecting Mastercard to a new generation of users

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A Financial Empowerment Program for Teenagers

Ohana is an educational credit product for teenagers to gain financial confidence through the mentorship of their parents.

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Journey Towards Financial Empowerment

Teenager's experience revolves around the theme of progressive education, while parent's experience revolves around two core themes: mentoring and monitoring.

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Everybody Wins

Teenagers can start build credit early on, earn rewards through education, and eventually achieve financial responsibility and independence.

Mastercard earns revenue by selling this white-label service to partner banks, strengthens relationship with banks, and ties to other Mastercard programs

Banks drive engagement on the bank platform, offer rewards to a new customer segment, and acquire family-level data

Both banks and Mastercard grow credit market, increase in-network spend, and retain young customers by introducing them to credit card earlier.

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