Quotr
What is Quotr?
Quotr is a new way to create, collect, and share memes. Capture the funniest, wittiest, and downright weirdest moments of conversation with your friends and family. With Quotr, people can turn any quote into a unique digital product.
SHARE what you’ve made with your friends and family—whether it’s siblings, work friends, school friends, or your best friends.
CUSTOMIZE when pictures and text just aren’t enough. Get creative with unique drawings and stickers to add your personal touch.
COLLECT what you and your groups create. Adding the best memes to shared collections will keep the laughs coming again and again.
value and vision
A DIGITAL-TO-PHYSICAL PLATFORM
Zazzle is in a unique position to offer physical products with personal memes, which can differentiate it from the competition. Physical gift exchanges are a natural step in many relationships. By offering physical products, Zazzle can also monetize on this in the future through the natural escalation of communication. Quotr supports a casual sharing behavior that can happen frequently throughout the day. As people create content through Quotr that represents their life and relationships, Zazzle can create a unique, seamless link from digital to physical products.
A LIFESTYLE BRAND
When people use Quotr, Zazzle receives increased brand awareness and recognition. This can indirectly increase sales and directly position Zazzle as a lifestyle brand. Quotr can serve as a starting point for Zazzle’s entry into digital products and experiences that all lead back to its core offering of customized items.
A DATA COMPANY
Using analytics gathered from Quotr’s user base, Zazzle can make informed strategic decisions. These can include effective marketing campaigns or selecting new products that appeal to the younger generations. The groups people create can suggest the nature of these friendships, and there will be a constant stream of the latest memes coming through the app. Data can be generated from multiple avenues so that Zazzle is constantly learning about its users.