Improving the aging in place experience
for older adults and their children

We are five human-centered designers, researchers, and technologists tackling one of the 21st century's most wicked problems.

In partnership with

How might we

create two-way communication between aging adults and their children

to forge a partnership for aging in place?

Our research reveals tension between aging adults and their children around expectations for aging in place. Our next steps are to design a solution that breaks down barriers to productive conversation and improves the family experience of aging.

Our Research


Alongside Nationwide, Team Neverland is committed to improving life in retirement. Beginning January 2020, we identified worth-solving pain points and brainstormed opportunities to design for our users: aging adults and their children.


The number of older adults will more than double by 2050, representing over 20% of the population.

Source: AARP Aging Readiness Report

There are at least 17.7 million non-professional individuals caring for someone aged 65 and older.

Source: National Academies of Sciences, Engineering & Medicine

With an aging population in the U.S., this is slated to grow.

In 2018 just 6% of Americans age 50+ had long-term care insurance.

Source: AARP

Long-term care insurance covers some costs associated with assisted living and in-home care. However, fewer insurers are offering these plans, and annual premium costs can be prohibitive.

With a growing aging population that cannot afford professional care, we feel the social impact of aging-in-place more than ever.

Who We Design For


"I'm not ready for the rocking chair"

We are designing for retired or semi-retired aging adults. They live independently, alone or with a partner, and are cognitively capable. Their health status ranges from a clean slate to chronic managed issues.


"I care but I don't provide care"

Our primary design audience is aging adults' children. Many of them live out-of-state from their parents. While their parents may not yet meet the threshold for assisted living, they are concerned about their day-to-day wellbeing.

Read more about their journey