Our Process



Engaged in exploratory research to identify challenges in creativity


Generated insights from research to narrow in on prominent user needs


Went through 3 iterations of 2 prototypes demonstrating our proposed solution


Added value by reorganizing information architecture to incorporate solution

The blank canvas dilemma

The process of creativity is different for everyone, but if there is one thing that is constant it is this: the hardest part is knowing where to start.

A collection of quick and delightful brainstorming activities to help users overcome mental roadblocks and jumpstart their creative projects.

Introducing Play


A collective brainstorming session for a group of individuals creating towards a common goal by engaging in a fun and humorous task.

View Demo

Time Trinkets

An easy way to create digital assets for someone by remembering one’s fondest memories.

View Demo

Discover the right tool

The process of creativity is fluid. It’s not just about having access to all of the tools, but knowing when to use which tool at the right time.

Single view of
the customer

Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.

Do you provide customer support?

Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything.  I myself have been guilty of over-thinking problems. Just build things and find out if they work.

What is the benefit of monthly plan?

The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.

How much traffic can the hosting handle?

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

Engineering solutions
in under minutes

Human beings have an innate inner drive to be autonomous, self-determined and connected to one another. And, when that drive is liberated, people achieve more and live richer lives.

Partner with the
biggest leader

Human beings have an innate inner drive to be autonomous, self-determined and connected to one another. And, when that drive is liberated, people achieve more and live richer lives.

  • Consistent data management

  • Instant channel optimization

  • Power your tools with Ideapro

Build vs. Browse

A re-structuring of tools to align with user's goals.
Rebranding Zazzle from a place to get creative stuff,
to a place to do creative stuff

What will you bring to life with Build?

What will you discover with Browse?

See why we are trusted
the world over

Amazing App

“Always look for the fool in the deal. If you don’t find one, it’s you.”
Kyle Bragger
co-founder of Belisima

The Best One Ever

“Make every detail perfect and limit the number of details to perfect.”
MArina Trojna
co-founder of Native

The impacts of COVID-19

For the last 5 months of the MHCI program, Team Zoolander carried out the remainder of the capstone project remotely. As a result, the team had to experiment with alternatives for conducting research and managing communication. Learn more about how the team was able to navigate the unexpected challenge, and come out of it triumphant (and healthy.)