PNC Bank Corporate & Institutional Banking

Team members are huddled together and face a wall covered in wireframes. There is a large affinity diagram on the far wall behind them.

How could the client improve the online banking experience for their commercial banking customers? The team applied a variety of human-centered design methods to identify opportunities to improve the user experience of performing essential tasks and troubleshooting problems with an online banking tool.


Won-Woo Chung
Annette Hong
Hyun Woo Paik
Se One Park
Nathalie Rayter