For our capstone project, we teamed with Highmark, a non-profit healthcare company headquartered in Pittsburgh, Pennsylvania. Highmark provides healthcare throughout Pennsylvania, West Virginia, Delaware, and parts of Ohio. As part of the Blue Cross Blue Shield Association, Highmark also has agreements with other insurance companies and provider networks outside the region, which gives members a greater ability to use their plans outside of the region.
Highmark is also the nation’s second largest Integrated Delivery and Financing System. As the owner of the Allegheny Health Network, Highmark is able to provide both care and insurance to its members. By combining both sides of the equation, an IDFS can set up its infrastructure to improve care, enhance efficiency, and reduce costs. This is a unique aspect of Highmark that our team was excited to capitalize upon in our work.
By creating an effortless, care-focused system for its members, Highmark wants to remove the stress that is currently associated with interacting with health and insurance, so that people can live longer, healthier lives.
Highmark describes three main needs of their members that they want to embody. They recognize that these needs build on each other though, and that we have to build the foundation (need 1) before we can move higher.
Highmark wants to focus on the important aspects of their coverage when interacting with their members, and make these aspects as clear as possible.