Fun Fact #4: Christie played the violin for 8 years but has forgotten how to play
How interesting!
Our solution
The journey
About us
What would you like to learn about?
Your team
Your future direction
Your process
The problem space
The exploratory research
The generative research

Our Project Road Trip

Our process Problem space Exploratory research Generative research Future directions
What opportunity areas are we planning to explore further and how are we defining our future direction?

Conversational Agent Principles

Moving forward, we wanted to define a set of principles to define how our conversational agent should be designed. The purpose of defining these principles was to help guide us towards a final opportunity space and CA solution that is meaningful and grounded in addressing real user needs

The principles

Autonomy
In the customer-CA relationship, the customer needs to feel in control be able to use the CA in the way that best fits their needs
Accuracy
A CA needs to be a source of accurate and relevant information
Assurance
A CA should build assurance by providing informative data or by evaluating the information customers use to make their decisions.

Opportunity spaces moving forward:

Moving into the summer, our team is looking to explore these three opportunity spaces in more depth as we begin to narrow into a final opportunity space and target user group. From broad (providing access to accurate information) to specific (facilitating test drives), these opportunity spaces will be the groundwork for our conversational agent and provide a valuable boundary to focus our ideation.