We reframed the major pain points we identified in our exploratory research into opportunity areas to investigate with conversational technology. We did this by generating lots of different ideas that met our criteria for a high-value opportunity space which included feasibility for a conversational agent, significance of customer needs, and value to the business.
We created storyboards for each of the major opportunity areas that we identified to quickly present to CarMax customers to evaluate their initial gut reaction to the problem being presented and the conversational solution being shown.
1. To validate the insights we derived during our initial round of research
2. Help us evaluate more specific opportunity areas to narrow into
