The new American Eagle is made to fit you.
Live in Seattle? Let us help you find some rain boots. Do you like your jeans worn and torn? Let us pick you out the perfect pair of Flex shorts for the summer.
Discounts, celebrities, and friend referrals attract American Eagle customers to sign up for the StyleBot service.
The user receives a certain number of outfit recommendations via text message every day.
The user can respond to the StyleBot with natural language. If interested in specific item(s) in the outfits, he/she can purchase through the link provided.
Using machine learning algorithm, the system will know the user’s preference over time and adapt the outfits to user’s preference.
From a 5-day diary study, we learned shoppers love personalization.
People would only like to receive the outfits once a day, perhaps around lunchtime and wanted to answer at their convenience.
Shoppers preferred the humanlike versions of the texts. They found they felt more comfortable answering in plain English and were more clear about how and when to respond.
Text message outfits with a context-aware humanlike chatbot and link individual items for purchase.
Implement e-commerce in iMessage, so that customers can purchase individual items within text messages.
Voice-operated like and dislike with gesture and force-touch swiping motions to like or dislike outfits.