Existing Product Upkeep

In our first round of iteration, we attempted to address the lows that were identified in the journey map.

User retention

From One-time User to Lifetime Customer

Acquiring new users is much more expensive than retaining existing users. We must continue to find ways to transform them/their children into lifetime customers and daily users.

New Product Development

A plan for coming up with new products

Visioning

How to Address Fundamental Human Needs

We must articulate our vision based on one or more fundamental human needs. We must also be aware of vision creep. All products that we build must relate directly to the vision. Any products that move away from it, even a little bit, should be cut even though they might be perfectly good ideas.

Framework

A framework for building habit formation products

We must identify sub-categories within millennials, specifically focused on contexts of use. Millennials are a highly heterogeneous category - the oldest millennials have kids, the youngest ones are about to start college. For each product, we should choose a more specific category.

Habit Formation Framework

We developed a framework for creative habit formation. This framework may be used to generate new concept for new products that encourage creative habits. It may also be used to evaluate and improve upon existing product concepts. This framework is based on a considerable body of literature into creativity and habit formation, including Nir Eyal's book "Hooked, " and various papers by BJ Fogg.

Motivation

Does the product address a fundamental human need?

Trigger

Is there a powerful just-in-time trigger that taps into a fundamental motivation?

Creative Act

Is there a creative act at the heart of the product?

Reward

Is there a meaningful, variable reward at the end of the act? Does the reward tie back in with the user’s original motivation?

Investment

Does the product invite the user to invest more information/ resources/ attention over time?