As the foremost dark-pool trading platform, Liquidnet has led the way for privatized and anonymized trading. Institutional investors like banks and insurance companies rely on Liquidnet for liquidity. Beyond simple trade execution, Liquidnet's technology focuses on providing alpha and trading opportunities. In turn, this connects and empowers traders to achieve their best trades possible.
In the scope of this project, Liquidnet aims to do the following: better understand the state of their many users while using their product, especially when dealing with time-sensitive alerts; define ways to understand their user’s behaviors and needs and translate needs into targeted content; and finally, explore the complexity of technology and data-driven design in the development of new products.