Reimagining DPIC's role in the death penalty space

How might we help DPIC empower people with different goals make informed decisions regarding the death penalty?

From our research it was clear that

There is a missed opportunity for DPIC to engage people with low knowledge and low investment of the death penalty and help them learn more.

Because of this, we believe that

DPIC can be like a map that helps people discover paths to become more aware and involved in issues concerning the death penalty.

To get to this point, we did research to understand the death penalty space and how it currently operates.

We did the following research activities to address our questions.

From here, we understood who are target archetypes we’re designing are...

...which helped us create these insights -

Follow our research in real time on Medium.