How do we give people a reason to learn

so that DPI can empower people with different goals to make informed decisions regarding the death penalty?

From our research it was clear that

There is a missed opportunity for DPIC to engage people with low knowledge and low investment of the death penalty and help them learn more.

Because of this, we believe that

DPIC can be like a map that helps people discover paths to become more aware and involved in issues concerning the death penalty.

To get to this point, we conducted discovery research to understand how the death penalty currently operates.

This helped us understand who the target archetypes we’re designing for are...

...which helped us discover these insights

Follow our research in real time on Medium.

See how these insights influenced our design >