Defining Experience in a Virtual Business

Speaker
Shannon Ford
Experience Strategist and Interaction Designer, Chicago, Illinois

When
-

Where
Newell-Simon Hall 1305 (Michael Mauldin Auditorium)

Description

In this talk, I will be presenting, from the perspective of an interaction designer, a case study about revitalizing an online home services business. In particular, I will be discussing what experience means in the context of a “virtual” business and how user research influenced our strategy and design.

Speaker's Bio

Shannon Ford is an experience strategist and interaction designer in Chicago, IL. She most recently worked for Scient, where she developed eBusiness strategy and led design teams. She worked previously as an Innovator at E-Lab, where she led teams conducting qualitative user research for various kinds of consumer products. She has a Masters of Interaction Design from Carnegie Mellon University’s Department of Design.

Host
Jodi Forlizzi