Unboxed is a mobile application that allows visitors to curate and visualize their personal art collections as they explore the museum. Unboxed lets visitors ‘collect’ interesting, eye-catching artwork into a virtual time capsule. Visitors can share capsules across social media and purchase physical versions.
TARGET VISITORSWhile Unboxed will appeal to a wide range of visitors, we designed it keeping 2 distinct
groups in mind: Generation Y and families with
tweens. The groups we identified are tech savvy and
comfortable discussing technology. These
traits helped us evolve our design rapidly.
GENERATION Y
Our research revealed
that these visitors have high expectations
for technology interactions. Unboxed would
provide an engaging museum experience and
a tangible take-home artifact for this social
media savvy generation.
FAMILIES WITH TWEENS
Our
research revealed that children get antsy
and disrupt the experience for others if not
engaged. Unboxed would provide children
with engaging interactions throughout the
museum galleries and give them an ever
present creative release.
We wanted Unboxed to satisfy 3 key perceived needs among visitors: feeling like they have taste, reminiscing their visit to the Warhol, and sharing memorable experiences with friends and family.
FEELING LIKE THEY HAVE TASTE
Our research
revealed that visitors take selective pictures
in museums and share them on social media.
Visitors’ tastes reinforce their identities; they
want to control how they are perceived, and
Unboxed facilitates this behavior.
REMINISCING ON THEIR VISIT
Our research found that visitors feel limited
when photography is restricted, and seek
alternative ways to construct identity and
remember their visits. In a unique way,
Unboxed could provide a substitute to
photography at the museum.
SHARE MEMORABLE EXPERIENCES
Our
research revealed that souvenirs remind
visitors of their museum visits, build loyalty,
and often trigger return visits. Visitors want
to share memorable experiences and Unboxed
should inherently support this.
