We generated over 250 ideas, and consolidated them into 19 concepts. We narrowed these concepts down to 3 achievable solutions before selecting our product focus for the rest of the project.
IDEA GENERATIONWe identified 8
design themes for ideation using the fi ndings
from our research phase. We structured our brainstorming as a sequence of methods to explore, evaluate and build on ideas. To maintain effectiveness, we limited
the duration of each method to 20 minutes.
We consolidated all the ideas into 19 actionable concepts for The Warhol visitor experiences. We clustered ideas that seemed to share a natural association. And then, we drew out the higher-level theme for each cluster. We
used a template to define, evaluate and sketch out each concept. This resulted in 19 concepts that we could refine in the next phase.
We filtered 19 concepts down to 3 before singling out a product focus. We identified the top concepts with achievable technical implementations, identifiable stakeholders, and clear value
for the Warhol and its guests. We speed dated these concepts with 10 Warhol visitors and 5 gallery attendants to gauge their reactions and understand how the final product could better satisfy visitor needs.
