How does FindMyStyle bring value to both shoppers and American Eagle Outfitters?
USER VALUE
Low-effort way to find personalized items
Low-cost way to a stylist-curated collection
Increased confidence in purchase
BUSINESS VALUE
Draws in new customers both online and in-store
Customer data can inform store inventory
New competitive advantage
PRODUCT ROADMAP
The Find My Style experience can be implemented over the course of 4 phases.
The plan below outlines at a high level the activities that need to be completed each phase and what user features will be enabled each phase. Activities needed to prep for the next phase are also outlined.
