Design research or User experience (UX) research is a key component of discovering valuable insights and understanding our target stakeholders’ needs, pain points, and goals.
OUR MISSION
Reconnecting with employee’s sense of purpose through learning
In a period where employee training and learning is dependent on an online environment, our mission is to help MARi ensure learners and employees are on a successful path for career progression.
A lot of current employees find it difficult to discover a purpose or a meaningful direction on where to go next. In addition, a lack of purpose enables employees to lose engagement with their organization and career progression.
OUR APPROACH
Design through research
In order to serve our exploratory goal, we utilized a variety of artifacts to not only engage our client, but also help us synthesize key finding and make design decisions.
Flow Chart
Diagrams allow us to explore the logical flow of various processes.
Affinity Diagram
We frequently used affinity diagrams to find common patterns and divergence.
Sketch & Storyboard
Through sketches, we generated concepts from diverse perspectives.
KEY INSIGHTS
We summarize our research insights into a socioecological model that maps out stakeholder pain points and opportunities in the work environment at different stages of social interaction.
Stakeholder Interaction in Work Environments: A Socioecological Model
Pain Points
Employees lack motivation and interest to personally align with their organization’s mission. They believe their current work does not matter or contributes to their personal professional goals because skill evaluations are reliant on managers and do not accurately reflect their potential and may hinder future opportunities.
Opportunities
MARi can enable employees to reflect their purpose by visualising their unique strengths, encouraging employees to proactively seek out opportunities that align with their personal goals within the company.
Pain Points
Supervisors are often promoted by subject matter expertise rather than their people management skills. They may struggle with addressing individual needs in professional development and communicating constructive feedback.
Opportunities
MARi can give supervisors the tools to understand their employees' unique capabilities and identify specific skills for them to acquire and nurture.
Pain Points
Many training managers are unsure how to use employee results for impactful and productive learning. They do not have the tools to pay attention to trainee engagement and individual learning styles.
Opportunities
Effective training is beyond course completion and requires detailed, contextual insights. MARi can provide a training managers need for a robust understanding of their target audience with adaptive resources and tools.
Pain Points
In response to the shift towards remote and hybrid work models, colleagues have experienced less pantry talks outside of work. Their workplace networks are thus confined to their own department, limiting opportunities for meaningful encounters within the organization.
Opportunities
MARi can facilitate skill-based learning among colleagues to bridge departmental boundaries and establish effective mentorship opportunities and transcend the traditional organizational silos.