Raelin Sawka Musuraca is a researcher and strategist with more than 20 years of experience helping companies develop a deep understanding of their customers through human-centered research and design. Examining the full customer journey, Raelin turns research insights into actionable initiatives designed to improve the customer experience with a focus on increasing revenue, decreasing costs and elevating shareholder value.
Currently, Raelin is Assistant Teaching Professor in the Human-Computer Interaction Institute (HCII) at Carnegie Mellon University. Her goals are to help students build a strong methods-based foundation, develop critical thinking and empathic skills, and understand the drivers of business value, so that as professionals they can not only execute research in a manner that drives deeper behavioral and motivational understanding, but also clearly articulate the business value of that understanding.
Previous to Carnegie Mellon, Raelin managed UX research efforts at BNY Mellon, American Eagle Outfitters and her own digital firm, Sharp Creative, through which she consulted with companies in the healthcare, financial, industrial and consumer product sectors.