Design Languages that Build Relationships

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Speaker
Shelley Evenson
Associate Professor, Interaction Design, Carnegie Mellon University

When
-

Where
Newell-Simon Hall 1305 (Michael Mauldin Auditorium)

Description

Experience design languages and the artifacts that bring them to life provide a rich, integrated ecosystem of resources for people to co-create their unique experiences. Companies can use proprietary experience languages—the “characters,” “words” and rules for enacting their branded voice-in designing products, interfaces and other forms of engagement with customers. Companies often unconsciously create these languages and deliver either unusable or uninteresting products and services. The trick is to understand how to provide the appropriate resources throughout the cycle of experience. Conscious design of experience resources directly influences a company’s ability to create the conditions for compelling experiences and the co-construction of lasting relationships.

Speaker's Bio

Shelley Evenson teaches in the School of Design. Formally trained in visual communication, her work has always focused on tapping into the needs of constituents, defining the best opportunities to respond to those needs, quickly prototyping the response and iteratively reshaping it based on feedback.

Before joining CMU this Fall, Shelley worked for more than 20 years in multidisciplinary consulting practices. Through the role of Chief Experience Strategist for Scient and years at Doblin Group and Fitch, she learned that success and innovation are usually the result of bringing business, design and technology together from the beginning of a project. Her client list includes Apple Computer, Bank of Montreal, CIBC, Kodak, Motorola, Texas Instruments, and Xerox.

Shelley served on CMU’s Human-Computer Interaction Institute Advisory Board and taught at the Kellogg School of Management. She serves on the steering committee for the AIGA experience design community. Her current interests include design languages, design prototyping, and what lies beyond user-centered design. She shares these interests with John Rheinfrank her partner in the experience strategy firm seeSpace.