Designing the Brand Experience; Creating Compelling Digital Products

Speaker
Terry Swack
Experience Design Strategist

When
-

Where
Newell-Simon Hall 1305 (Michael Mauldin Auditorium)

Description

Businesses today face the digital transformation dilemma--with so many new technologies and business models, they’re not sure of what to do because now there’s more they can do! Concurrently, life is becoming increasingly complex, causing a decrease in knowledge about the patterns of everyday life. People experience a brand’s products, services, media and image as a whole. They want satisfying experiences that resonate with their values. Experience designers play a pivotal role in digital business transformation thereby requiring new strategies, tools and teams be brought to the planning process. Join Terry as she tells a story about “experience design” as both a process and an emerging community of practice. Two teaching case studies illustrate the concepts concluding with a model and insights about digital service organizations in the future.

Speaker's Bio

Terry Swack is a 20-year veteran of the design profession as well as a leading digital strategist. Formerly, Terry was founder and CEO of TSDesign, an Internet strategy and product design firm which was acquired by Razorfish in 1999.

The development of the User Experience Audit, in 1996, was the first offering of its kind and positioned TSDesign as an industry leader in design analysis and user experience management. Clients included 3M, Compaq, BankBoston, WebCriteria, Tripod, Dell and Cendant Mortgage.

As VP/Experience Design at Razorfish, Terry was a principal strategist in the redesign of the service delivery organization and practices worldwide. She is now an independent consultant, a contributing reviewer to Internetworld’s Deconstructing column and working on a book about digital experience strategy and design.

Host
Dick Buchanan