Selling User Experience

Speaker
Daniel Szuc
Principal Usability Consultant, Apogee

When
-

Where
Newell-Simon Hall 1305 (Michael Mauldin Auditorium)

Description

Imagine you are put in a position where you need to sell UX. Not all people have the same level of interest and receptiveness to UX. Some simply don’t care. What should we know about people and organizations that will help us sell UX more effectively? What sort of questions should we ask, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully and in the future? This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. It will also provide a temperature check as to the state of UX and Usability in Asia and globally. We will share the successes, pitfalls and failures in selling UX to business.

Speaker's Bio

Daniel Szuc is Principal Usability Consultant at Apogee, a usability consulting Services Company based in Hong Kong (where he has lived for the last 10 years) and Vice President of the Usability Professionals Association. Dan previously worked on a Usability Team for Telstra Australia and has lectured about UX & Design in Hong Kong, China, Singapore, Malaysia, Australia, the USA, New Zealand and Japan. He co-wrote a “Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia.

Speaker's Website
http://apogeehk.com/

Host
Jenna Date